"Happy families are all alike; every unhappy family is unhappy in its own way" says Tolstoy. While that conclusion regarding similarities of happy family roots in the soil of observations from one generation to another, moister with stories of millions and millions of families, and now, I can take that words of family happiness as a de-factor at the beginning of my post today.

Although it could take generations to formulate a rule like the one for a happy family, we have only three months to figure out our ideal buyers. ( before Mango hardware hits the market in Nov this year ) And in addition, the error-prone survey conditions, including the lack of presentation of the marketable product and the samples in each demographic category, seem to stay in the way for us to accurately pick the parents who are most likely to buy our product. Luckily, a survey with a similar purpose, which picked up 330 parents in the USA with children ages 10 to 15, is available, and we have the chance to obtain a copy of that survey. After reading it, I'd say MangoProtection buyers are all alike; every reject-buy is rejection in its own way.

But most importantly, the survey helps us not only answer why some parents would be more likely to buy our product than others but also route the path for MangoProtection:

• Though most parents (89.7%) are willing to protect their kids from problematic internet use, it is unlikely to be successful without leveraging technologies.
• In addition to developing a useful product, we will focus more on marketing the usefulness of our product by connecting them directly to the threats presented.
• We will increase training and education for those who are less innovative.